Home Lifestyle This ‘expensive’ UK supermarket is now cheaper than both Aldi and Lidl

This ‘expensive’ UK supermarket is now cheaper than both Aldi and Lidl

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A basket of groceries now costs less at Morrisons than at Aldi or Lidl (Picture: Getty Images)

There’s a new contender for the UK’s cheapest supermarket – and it’s a dramatic turnaround for one formerly ‘expensive’ store.

Despite being among the priciest in rankings over the last year or so, Morrisons is now cheaper than previous winners Aldi and Lidl.

Since March 2022, Manchester Evening News has assessed the price of a basket containing mince, chicken, a two-pint bottle of milk, a loaf of bread, coffee, teabags, butter and beans at Morrisons, Sainsbury’s Tesco, Asda, Aldi and Lidl each week.

Lidl has taken the crown every week since the end of January 2023, but the title was snatched by Morrisons this May, largely due to a bargain pack of mince which, at £1.99, undercut the budget supermarkets by around 30p.

The total bill for this shop at Morrisons currently comes to £11.97, while Lidl followed at £12.11, Aldi came in third at  £12.14 and the remaining three topped £12.32.

At the start of the cost of the cost of living crisis in 2022, shoppers accused Morrisons of ‘laughing at customers’ due to regular price increases. In a matter of weeks, it became the most expensive supermarket ranked by the newspaper.

It was among the most expensive over the last year (Picture: Getty Images)

Although the cost of most things were rising across the board, one reviewer said they felt prices at Morrisons were ‘going up more than anywhere else.’

‘There seems no end to it,’ added another. ‘I like the quality of Morrisons products, but I can’t keep paying more.’

Some of the supermarkets included in the weekly comparison from Manchester Evening News refuted the results, including Aldi which said it didn’t take into account ‘the higher quality’ of its products. The retailer said, for example, its beans are 20g heavier than those at Sainsbury’s and its teabags are ‘better quality than the comparative products used’.

Asda, meanwhile, claimed the sample used doesn’t account for its deals or its large Just Essentials range.

Savvy shoppers can save money at a range of supermarkets with schemes designed to reduce food waste. Aldi and Morrisons both offer Too Good To Go bags full of ingredients for less than £3.30.

Consumer psychologist Dr Cathrine Jansson-Boyd from Anglia Ruskin University also recommends spending a little more time in each aisle to avoid confusion and cut down your spending.

‘To ensure that people can’t instantaneously see what the price difference is, the packaged items may be priced per item whilst the loose ones might be displayed in grams,’ she told Metro.co.uk.

‘If items are not directly comparable, people assume that what they originally thought (that packed goods are more expensive) is correct.

‘Hence, consumers can end up spending more than they intended.’

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