Actress Sydney Sweeney has had a busy 2024 — hosting Saturday Night Live in March, starring alongside Dakota Johnson in the Hollywood bomb Madame Web, producing and starring in the nun horror flick Immaculate. So maybe we shouldn’t have been surprised when Sweeney showed up for an awkward less-than-a-minute-long cameo at Samsung Unpacked in Paris on Wednesday.
More from Samsung Unpacked
Sweeney looked lovely as always, seated in the audience, and her photo was shown onstage as the company demonstrated its new Sketch to Image feature. Using AI, the feature turned a photo of Sweeney into a stylized avatar of her. Asked to marvel at it, Sweeney smiled tentatively and murmured “love it.”
And then Samsung raced on to the next bullet point on its Galaxy AI checklist (NPU and GPU and CPU performance). We could only ponder how much Sweeney got paid for that brief appearance, and for her AI-generated likeness, and how many $400 Galaxy Rings (or trips to Paris) one could buy for that paycheck.
The actress’ image was used to demonstrate Samsung’s Photo Assist feature.
Read more: Samsung’s Galaxy Unpacked Live Blog
This wasn’t Sweeney’s first rodeo, er, Samsung event. She made an appearance at Unpacked in 2023 in Seoul, too, along with K-Pop idol Wonyoung, and in an ad for the Z Flip 5 phone. (Wonyoung wasn’t here this year, perhaps because she’s been known to use a competing iPhone.)
Sweeney will be next seen on the big screen in the Ron Howard-directed survival-thriller film Eden, due out in September. She’ll also star in Echo Valley, an Apple Original Films upcoming drama.